Darevia Marketing Hiring Story
Tawlent helped Darevia Marketing find and onboard the right talent to take ownership of its social presence. Our dedicated recruiting team delivered a fully vetted social media specialist within just 2 weeks, demonstrating the effectiveness of our sourcing and screening process in connecting growing businesses with reliable remote talent.
Client
Darevia Marketing
Denver, CO
Position Filled
Social Media Specialist
Monthly Salary
$1400/month
Cost Savings
52 %
Tawlent helped Darevia Marketing find and onboard the right talent to take ownership of its social presence. Our dedicated recruiting team delivered a fully vetted social media specialist within just 2 weeks, demonstrating the effectiveness of our sourcing and screening process in connecting growing businesses with reliable remote talent.
Client
Darevia Marketing
Denver, CO
Position Filled
Social Media Specialist
Monthly Salary
$1400/month
Cost Savings
52 %
How the Remote Employees Helped Darevia Marketing
Darevia Marketing had built a solid roster of clients on the strength of its campaign work, but its own social accounts told a different story. Posting was inconsistent, sometimes daily, sometimes silent for a week and a half, and there was no real strategy behind what went up or when. For an agency whose job was helping other brands grow their audience, having a thin, unpredictable presence of its own was a credibility gap nobody wanted to keep explaining away.
The specialist Tawlent placed started by digging into what Darevia's accounts actually looked like from the outside: posting frequency, engagement patterns, which past content had landed and which had disappeared without a trace. Rather than starting from scratch, the first few weeks were spent building a content calendar and a repeatable posting rhythm, something the internal team could rely on instead of squeezing in a post whenever the week allowed.
Consistency came first, then optimization. Posting times shifted to match when Darevia's audience was actually online. Captions moved away from generic agency-speak toward something closer to how the team actually talked. Formats got tested against each other, short-form video against static graphics, behind-the-scenes content against polished case study posts, and the specialist tracked what actually drove saves, shares, and profile visits rather than guessing.
Within four months, follower growth had picked up meaningfully, but the more telling number was engagement rate, which climbed from under 1% to just over 4.5%, a shift that reflected people actually interacting with the content rather than scrolling past it. Inbound inquiries mentioning "I saw your page" started showing up in sales conversations, something that hadn't really happened before.
For an agency in the business of growing other people's audiences, finally having a social presence that matched its own capabilities wasn't just a nice-to-have. It was proof, sitting right on the profile, that the work actually worked.
What the remote employee delivered
- Audited existing social accounts and identified gaps in consistency and strategy
- Built and maintained a recurring content calendar across platforms
- Shifted posting schedule to match peak audience activity times
- Tested content formats to identify what drove the strongest engagement
- Grew engagement rate from under 1% to 4.5% within four months
- Increased follower growth and profile visits through consistent posting
- Contributed to inbound client inquiries referencing social content directly
- Took full ownership of day-to-day social strategy with minimal oversight
Hiring Strategies Implemented
Talent Sourcing & Headhunting
- Candidate Pipeline Development: Built a targeted pool of pre-vetted social media specialists matched to Darevia Marketing's brand voice and client-facing needs.
- Role Scoping: Partnered with the client to define platform priorities, content responsibilities, and performance expectations for the role.
- Rapid Sourcing: Tapped into Tawlent's existing talent network to surface qualified candidates within days.
Candidate Screening & Vetting
- Portfolio Review: Evaluated past social campaigns and account growth history to confirm a strong stylistic and strategic fit.
- Skills Assessment: Tested candidates on content planning, platform analytics, and engagement strategy.
- Interview Coordination: Managed scheduling and structured interviews so the client could move quickly on a confident hire.
Skills Testing & Assessments
- Custom Assessments: Ran role-specific social strategy exercises to confirm candidate competency ahead of finalist presentation.
- Cultural Fit Evaluation: Assessed communication style and creative sensibility to ensure alignment with Darevia's internal team and client roster.
Onboarding Support
- Smooth Transition: Guided both client and new hire through structured onboarding to get active accounts up and running quickly.
- Documentation & Tools Setup: Assisted with scheduling platform access, brand guideline handoff, and communication workflows.
Payroll & Compliance Management
- Payroll Handling: Managed payroll setup so Darevia Marketing could stay focused on client work, not paperwork.
- Compliance Assurance: Ensured all hiring documentation met relevant employment and contractor regulations.
What Our Client Say
Bringing on a social specialist through Tawlent finally gave our own accounts the attention we'd been giving every client except ourselves. The process was fast, the vetting was real, and we ended up with someone who just gets our voice. It's rare to find a staffing partner that actually delivers on the fit they promise
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