Fenora Market Hiring Story

Fenora Market had marketing happening, just not in any organized way. A social post here, an email blast there, a promotion planned last minute because a slow week needed a boost. Individually, none of it was bad. Together, it added up to a lot of effort with no real through-line connecting any of it.

The marketing coordinator Tawlent placed spent the first stretch doing something deceptively simple: taking stock of everything already in motion. What channels was the business actually using. What had worked before, even by accident. What promotions tended to draw people in versus fall flat. That groundwork mattered, because it meant the next steps built on what already worked rather than starting from a blank slate.

From there, the scattered pieces started coming together. Social posts, email campaigns, and in-store promotions began running on the same calendar instead of separately, so a featured product on Instagram matched what was being pushed in the newsletter that same week. New arrivals and seasonal stock got paired with actual marketing pushes instead of just a quiet restock. Slow periods started getting targeted promotions planned in advance instead of decided on the day.

None of this required reinventing what Fenora Market did well. The products and the shopping experience were already doing a lot of the work. What had been missing was someone coordinating the story being told around them, making sure the right message reached the right audience at the right time, consistently, instead of whenever there was a spare moment to post something.

Three weeks from search to hire is fast, but the real shift happened after: marketing stopped being something squeezed in between everything else and started being something planned, tracked, and built on week over week.